Landing page copy mistakes you should avoid

Creating a landing page copy that converts is not a joke. This is the issue that many marketers are struggling with. They end up creating a copy that gives their visitors several options and therefore, they leave without doing anything. Among the lead generation tools, you should have as a marketer or blogger, is a converting standalone page.  If your landing page is not converting, you probably made the following mistakes. Have a look at them and how to fix them.  Not getting direct to the point This is one of the mistakes that you can make on your standalone …

Interview questions to ask a social media manager

What comes to your mind when you think of a social media manager? Social media managers take responsibility for your online behavior on all platforms. They are responsible for creating engaging and useful content, responding to comments and messages.    For many years after the launch of Facebook, business owners did not see the use to include it in their marketing plan. But that is not the case anymore. Social media marketing is now part of the strategies used by businesses to reach their target audience. And that is where social media managers come in. They are usually hired under …

Eight ways to increase audience engagement on Twitter

Have you been struggling with increasing your audience engagement on Twitter? Twitter is one of the best platforms when it comes to connecting people, customers, and forming a solid clientele base in this technological era. Through Twitter, you can easily ask questions, share your thoughts on a particular issue, and attract potential clients. It is good to note that you have to engage people on any social media platform. If not, there is no need to be there. Twitter has a set of rules that should be religiously followed. Here are some helpful tips and insightful tips that could help …

Tips on writing a killer landing page copy that sells

Having a killer landing page copy is one of the first steps to converting visitors into leads. It is one of the ways to capture the attention of your visitors and assure them that oooh yes, I can! It is also a way to grow both your online and offline business. This is a unique space that needs special consideration. You will have to think carefully about what to place there that your audience would like. Well, I know you are here because you want to give your audience a reason to come back again or buy from you.  I …

5 Reasons Cloud Storage is Important to Your Business

A few years ago, cloud storage was not as important as it is now. But times have changed, and it is now the solution to data loss. We all know what it feels to lose valuable data in a flash. Many businesses know the importance of having a back of their information, but some are still employing the outdated methods. The world of business continues to develop in the digital era, and it is inescapable to acclimatize to new traditions of doing business. Cloud storage being one of the new ways to store important data in this digital era, it …

Importance of WordPress plugins for a website

What are WordPress plugins Have you heard about WordPress Plugins? If you just created your website, I know you are wondering what next. Perhaps everyone is telling you to install the best WordPress plugins. If you are new, your obvious question is, what are WordPress plugins? If you haven’t noticed, plugins are an essential part of every WordPress website. When I set up my first website, I didn’t know the importance of the plugin not to mention what they are or were. Let me help you understand this quickly. The code language may be hard for you understand if you …

Things to know before buying courses

  Buying courses have become popular these days. Every time you want to learn something new, you either head over to Udemy or any other course selling platform that you know. As you might have noticed, most of these courses are not expensive. But you do not want to purchase an e-course that will not benefit you. Even if the course goes for a $ ensure you know these things before you make payment. Do you have enough time? Even if this is not a one on one training, you still need to have adequate time to go through the …

Influencer Marketing Mistakes to avoid

Have you made any influencer marketing mistakes before? A vast wave of endorsing celebrities amongst other influencers to partake product promotion has hit the market. Some have a positive effect on the brand others are a performing circus and not worth the effort put in. How deep you look into your market and understand what you require out of your marketing strategy will push you a bar higher or bury you deep. I heard your heart skip a bit. Yes, let’s trigger the thinking. Want to know what to avoid in implementing influencer marketing, Read on ☺ Wrong Influencer Marketing …

Tools bloggers use to increase lead generation

Blogging is one powerful tool that can benefit all types of businesses, but many people struggle to increase lead generation. Creating your brand awareness, increasing the mailing list, and using social media, is one of the many ways to put your business out there. Apart from updating your blog content and giving it a new look, you need to benefit your business by increasing lead generation. This cannot be easy without the help of some tools that I’m about to mention. Below are some of the tools that you can use to increase sign up conversions and mailing list. OptinMonster …

Eight proven ways to get traffic to your blog

What are the best and easiest ways to get traffic to your blog? This is the question every blog owner is asking. Every business is moving to online, and everyone wants to have a blog. But what no one tells you is that building a successful blog is not as simple as creating a website. Anyone who has had a blog can tell you the frustration experienced when trying to grow readership. Yes! You can quickly get frustrated and surrender on blogging. But after you experience the advantages, you will know that your website can have an incredible effect on your …