Landing page copy mistakes you should avoid

Creating a landing page copy that converts is not a joke. This is the issue that many marketers are struggling with. They end up creating a copy that gives their visitors several options and therefore, they leave without doing anything. Among the lead generation tools, you should have as a marketer or blogger, is a converting standalone page.  If your landing page is not converting, you probably made the following mistakes. Have a look at them and how to fix them.  Not getting direct to the point This is one of the mistakes that you can make on your standalone …

Interview questions to ask a social media manager

What comes to your mind when you think of a social media manager? Social media managers take responsibility for your online behavior on all platforms. They are responsible for creating engaging and useful content, responding to comments and messages.    For many years after the launch of Facebook, business owners did not see the use to include it in their marketing plan. But that is not the case anymore. Social media marketing is now part of the strategies used by businesses to reach their target audience. And that is where social media managers come in. They are usually hired under …

Eight ways to increase audience engagement on Twitter

Have you been struggling with increasing your audience engagement on Twitter? Twitter is one of the best platforms when it comes to connecting people, customers, and forming a solid clientele base in this technological era. Through Twitter, you can easily ask questions, share your thoughts on a particular issue, and attract potential clients. It is good to note that you have to engage people on any social media platform. If not, there is no need to be there. Twitter has a set of rules that should be religiously followed. Here are some helpful tips and insightful tips that could help …

Seven ways to make money online

Are you looking for ways to make money online? There are sure, tried, and tested ways that you can venture in to make cash online. Most of the time when dealing with online ways of making money it will depend on your passion. I believe making dollars online is not for the faint-hearted. It requires good customer care skills that will enable you to handle all sorts of clients. In addition to that, you will need to be in a position to separate genuine and scams. It will help you avoid wasting your energy on a task you will not …

How to Ace a Skype Interview

How to nail your next Skype interview I was recently invited for a Skype interview for the position of a social media manager. I was thrilled because there were over 50 contestants who had an interest in this position. I used to think that remote interviews are a child’s play. But they are the same as one-on-one interviews. Future employers are found from anywhere in the universe. Although there can be some limitations, professionals who prepare well for the skype interviews, increase their chances of giving the interviewer a good impression.  Preparing well for the interview helps you to stand …

Influencer Marketing Mistakes to avoid

Have you made any influencer marketing mistakes before? A vast wave of endorsing celebrities amongst other influencers to partake product promotion has hit the market. Some have a positive effect on the brand others are a performing circus and not worth the effort put in. How deep you look into your market and understand what you require out of your marketing strategy will push you a bar higher or bury you deep. I heard your heart skip a bit. Yes, let’s trigger the thinking. Want to know what to avoid in implementing influencer marketing, Read on ☺ Wrong Influencer Marketing …

Tools bloggers use to increase lead generation

Blogging is one powerful tool that can benefit all types of businesses, but many people struggle to increase lead generation. Creating your brand awareness, increasing the mailing list, and using social media, is one of the many ways to put your business out there. Apart from updating your blog content and giving it a new look, you need to benefit your business by increasing lead generation. This cannot be easy without the help of some tools that I’m about to mention. Below are some of the tools that you can use to increase sign up conversions and mailing list. OptinMonster …

Eight proven ways to get traffic to your blog

What are the best and easiest ways to get traffic to your blog? This is the question every blog owner is asking. Every business is moving to online, and everyone wants to have a blog. But what no one tells you is that building a successful blog is not as simple as creating a website. Anyone who has had a blog can tell you the frustration experienced when trying to grow readership. Yes! You can quickly get frustrated and surrender on blogging. But after you experience the advantages, you will know that your website can have an incredible effect on your …

Best books every freelancer should read this year

Freelancing is like any job and requires you to have patience. But there are books that every freelancer should read to get inspiration. I mean, we all have our ups and downs, moments that we feel we need someone to inspire us. During that time you should read these books to get motivation. Additionally, reading books is a great way to get some new ideas while getting the feeling of pressing on to achieve your goal. Sounds good, right? Let’s check out some of these books every freelancer should read this year. Books every freelancer should read 1. Internet Marketing by …

Ways freelancers can keep warm in winter

Working from home can be exciting but how do you keep warm in winter? Staying warm in winter is one of the things that worry most freelancers. If you work from home, don’t let the cold months come between you and your clients. Though you can’t ignore the cold season, you can still work and complete your projects successfully. There are several ways you can stay warm in winter, and we have covered some of them below. Check out. Use infrared heaters The winter season can be hard to deal with especially for freelancers. Use of infrared heaters is one …