Ways Freelancers can Keep Warm in Winter

Ways freelancers can keep warm in winter that will surprise you

Working from home can be exciting but how do you keep warm in winter?  Staying warm in winter is one of the things that worry most freelancers. If you work from home, don’t let the cold months come between you and your clients. Though you can’t ignore the cold season, you can still work and complete your projects successfully. There are several ways you can stay warm in winter, and we have covered some of them below. Check out.

Use infrared heaters

The winter season can be hard to deal with especially for freelancers. Use of infrared heaters is one of the most recent technologies you can use to heat up your room. I know many freelancers would prefer using the traditional radiator method to infrared heaters. Using heaters is one of the safest and cost-effective alternatives.

One thing you will like about infrared heating is that it provides warmth to the body rather than heating up the area air. The infrared heater warms up your body or the furniture thereby ensuring an even spread of heat all over the room. They are also easy to install.

Wear socks to keep warm in winter

What crosses your mind when someone tells you to wear socks? If you are like me, it is possible that you remember your high school days. Also, if you have been wearing socks just to protect your legs, you now have more reasons to wear winter or thermal socks. Wearing thermal socks can help provide insulation and thus keeping you warm as you work. However, not every type of socks is suitable for winter.

For example, cotton socks are not ideal for the winter season is that their insulation value is little and they take up and hold wetness. The best socks you can wear are the ones made of Iso Wool, wool, fleece and shearling. This is because they do not lose their insulation value even with excessive foot perspiration.

Move to the kitchen

This is why it is not good to surprise a freelance because we work from anywhere and anytime. You can keep warm in winter by moving to the kitchen. This means making the kitchen your office. This is because the kitchen is easier to warm up than your sitting room.

You can even turn on the gas burners for a moment to warm it fast. This especially can be easier if you use a laptop to do your work such as social media management. It means you are mobile and do not have any difficulties moving with your machine.

Drink hot coffee to keep warm in winter

If you work while shivering, it is evident that you will not produce quality work. It is necessary that you take a cup of hot coffee as you work. This ensures that you are warm even as you go on with your tasks. Apart from drinking coffee to warm up yourself, it has several health benefits that will profit you. According to research, drinking coffee can help reduce the risk of type 2 diabetes as well as improve your brain function. You will, therefore, stay not only warm but also healthy.

Exercising to keep warm in winter

We all attribute exercising to weight loss. But if you thought exercise is meant for people who have certain ailments or conditions, you are wrong. Spending ten to fifteen minutes doing exercises can help to keep you warm. There are simple exercises that you can do in your house without having to out and can contribute to keeping you warm.

If doing exercises in the house seems a bit hard, you can choose to go out and running within the compound. Another way to exercise is to spend a few minutes riding, that is, if you have the bike. When you feel too cold, you can dance a little bit to warm up yourself before you continue with work. Not only will you keep warm but also healthy.

 Our verdict

There are several ways freelancers can keep warm in winter from using infrared heaters to exercising without having to stress themselves. Working from home means you are the boss. You decide how to work and since you don’t have to wear official, wearing heavy clothes can help to protect yourself from the cold.

Did we forget anything? Please SHARE in the comments below.

Why is Grammarly the Best Grammar Checker?

Do you have that word that you can never write it correctly? If you don’t I do! That is why I choose to have software like Grammarly to help him with such issues. Even if you don’t have a word that gives you a hard time writing, you can easily make grammar mistakes. Whether Grammarly is the best grammar checker or not we are going to find out soon.

But wait! Has someone ever humiliated you because of a simple spelling or grammar mistake? Did you know placing a comma at a wrong place could change the meaning of the sentence if not the entire paragraph? That is what happens when you do not use the best grammar checker while writing. A simple spelling mistake can cost you an opportunity of a lifetime but not when you use Grammarly.

So, the answer to the question of if Grammarly is the best plagiarism checker is yes. With that in mind, I know you want to use it but still have some questions. Want to know what makes it stand out from the rest? Let me explain below.

What makes Grammarly the best grammar checker?

While there are so many grammar checkers that you can use, Grammarly stands out from the rest since you can use it in several ways. Look here, did you know a comma can change the meaning of your sentence? It can do more harm than you think. Here is what makes Grammarly the best grammar checker.

Checks Punctuation & Spacing

Grammarly checks your spacing of the words and corrects it. I can’t deny the fact that I learned grammar in school. But I only came to know after using Grammarly that there is always a comma after:

  • a phrase or transition word
  • Coordinating conjunctions
  • a subordinate or minor clause that comes before the main clause
  • Around additional information statements or words that don’t include or incorporate a verb

Let me explain.

Phrase or transition word

One day I found out she was gone without a trace. Wrong

One day, I found out she was gone without a trace.

However I wasn’t home when she called. Wrong

However, I wasn’t home when she called.

Checks plagiarism

One of the ways you can use Grammarly is to check plagiarism.  Using it as a plagiarism checker means your content will be checked against millions of web pages across the internet. The best thing is that it also checks against the database of ProQuest research. It is a great plagiarism detection tool that every blogger or writer should have.

However, this is a premium feature. If you have a free account you can upgrade to premium to get more access to more features.

Checks your fluency

Are you a native or non-native speaker? As a non-native speaker, I must say this is one challenge I face. But not anymore. Grammarly checks your the fluency of your content and thus assisting you to write like a native speaker.

Vocabulary

Are you struggling with vocabularies? Try this software and you will never look back. Grammarly checks your vocabulary and gives you a better vocabulary suggestion that makes your content exceptional.

For example, I was very afraid

Instead

  • Vocabulary: gives better vocabulary suggestions, like replacing “very afraid” with “terrified”

 

 

 

 

Leading Virtual Assistant Companies of 2019

 

Leading virtual assistant companies 2019
Leading virtual assistant companies 2019

Are you looking for the best virtual assistant services? Or are you looking for affordable virtual assistant companies? In every entrepreneur`s life, the times come when they are faced with the scaling their business.

For all the small companies scaling can be a very exciting time but also very extreme and stressful. There are so many options to solve this problem like increasing the size of your team. But the best option is to hire a virtual assistant.

There are plenty of virtual assistant companies out there. It is up to you to work with one that offers services that meet your business needs.

7 virtual assistant companies in 2019

  • Resource Elite
  • Bottleneck Virtual Assistants
  • Zirtual
  • Icon Offices
  • Task Bullet
  • Red Butler
  • Fancy Hands

Resource Elite

This among the best virtual assistant companies in 2019. The reason for rank one is they will provide you with a highly qualified team. It is a team that will work with you to get the results you need. Resource Elite is located in the USA.

There are so many benefits to hiring Resource Elite.

  • Anyone can buy a plan that best for you and they are transparent about services offered and pricing.
  • Get the excellent quality of work at a reasonable price and in a limited period of time.
  •  Your details are confidential

If you like to hire a virtual assistant on an hourly basis, you can hire an assistant and pay the tasks done.

Service provided by Bottleneck virtual assistant:

  • Medical transcription
  • Therapy desk
  • Customer care
  • Administrative
  • Social media management
  • Project management
  • Sales management
  • Graphic design
  • Web development
  • Bookkeeping
  • Audio editing
  • Video editing
  • Appointment setting

Bottleneck Virtual Assistant

The good thing about Bottleneck is that it has been the industry since 2006. This company serves a unique 3-tiered investigation process. This helps anyone to easily access the best virtual assistant talent for their needs.

The Bottleneck is for small businesses who are finding difficulty in their daily tasks. This VA Company is a perfect choice to help you with a high-quality virtual assistant. They provide services listed below;

  • Administrative
  • Project management
  • Sales management
  • Graphic design
  • Bookkeeping

Most importantly, they offer web development services

Pros and cons of Bottleneck Virtual Assistant 

Pros: They provide the best services at a very low price. This VA office is managed and owned by a well-known podcaster. There are a lot of great customer reviews.

Cons: Bottleneck is not transparent about pricing on their website.

Zirtual

This is a virtual assistant company that was founded in 2010. The headquarter of Zirtual is located in Columbus, OH. It offers the best virtual assistant services. Zirtual offers virtual assistance to its clients across the world.

The company handles a wide range of tasks. Their aim is to help large businesses and busy entrepreneurs. Besides that, it provides virtual assistant services listed below:

  • Social media and marketing assistant
  • Email assistant.
  • Research
  • Travel planning
  • Small business support
  • Personal assistant
  • Administrative assistant
  • Real estate virtual assistant
  • The price of a virtual assistant of Zirtual starts from $398 per month.

Icon offices

An Icon office is located in East London / Essex area. It has quality facilities and infrastructure. Because of that, an Icon office is the best option for your business. Actually, they provide virtual assistant in a different manner like a virtual office.

Icon offices provide virtual office including receptionist, administrator, and super-fast broadband. Not only that but also, phone lines, utility bills, and a free allocated parking area. The price of Icon offices is starting from just £50 (plus VAT).

This office is best suitable for small businesses. Icon offices also provide meeting rooms to impress your clients. This is by bringing them to the meeting room. Also, they have fantastic amenities like Smart TV, air-conditioning system.

Why choose Icon offices?

  • 24/7 Secure access
  • All utility bills included
  • Super-fast broadband
  • Great transport links & shop nearby
  • Dedicated phone line included
  • Free allocated parking area

Task Bullet

Task bullet is situated in the Philippines with US sales- offices in California and Utah. It was founded in 2012. In the last five years, Task bullet has seen a rapid growth to become a leader in the Virtual Assistant industry.

Furthermore, virtual assistants have at least 5 years of experience. So, it is very useful for the client to describe their project to the Task bullet team. Virtual Assistant Services provided by Task Bullet:

  • Email marketing
  • Website management
  • Social media management
  • Customer services
  • Market research
  • The price of Task Bullet virtual assistant is very affordable.
  • There is a pricing table on their website.

Red Butler

This company is located in Beverly Hill, California and it was started in 2003. Red Butler is an executive virtual assistant and administrative team. It helps business professionals, startup teams, and entrepreneurs.

In addition to that, Red Butler is one of the pioneers of American Virtual assistant industry. This is why we look at it as one of the best virtual assistant companies in 2019.

Services provided by Red Butler

  • Personal Support
  • Client Service
  • Scheduling
  • Marketing and research
  • Their charges are high but the services are exceptional

Fancy Hands

Fancy Hands is a New York-based virtual assistant company. It offers virtual assistant services at an affordable cost. This is among the leading virtual assistant companies. The reason we see it that way is that it provides services across the world. It also offers services in the US to its clients.

Their employees or virtual assistants are US-based and native English speakers. Most importantly, the price of their packages starts from $29.99 per/month and $299.99 per/year.

Services provided by Fancy Hand:

  • Online research
  • Phone call management
  • Email management
  • Reservations
  • Event scheduling and planning
  • They are transparent for their price.

Reasons to Build a Membership Website

Reasons to Build a membership website
Build a membership website

Can you build a membership website and earn from it? The answer is yes! Most bloggers have websites because they love blogging about the topic. But when it becomes hard to manage it and pay its hosting fees, that’s when they realize they should add something. Apart from doing what you love, there are bills to pay.

Investing time and money without good returns is useless. But if you have a blog that has lots of traffic and has dedicated readers, having a membership site can be the best way to monetize it. Contrary to opinions, people are showing some love to membership sites and many are changing their perceptions towards them. In fact, most bloggers considering creating one. Reason? it is a learning generation. People want to keep learning more and more.

But before I tell you why you should build a membership website, let me make you understand what it means first.

What is a membership site?

This is a site with restricted access section of your blog or online business and only those who are allowed or have paid the fee can get access to the content. Got it?

For example, I offer social media manager training and I want only people who have subscribed to the training to access it. What I will do is create a section with the content that they only can access.

Let me explain.

It is like starting to training coaches on how to use Facebook groups to generate leads. See, this content only targets coaches so I will create a section on my website where they pay to access the content. Are we reading from the same page?

There are many benefits you can get from having a membership website. One, you can use to grow your customer and following base. You may also use your membership website to support your current clients with videos on how to do things. Let’s see why you should incorporate a membership site to your business.

Reasons to build a membership website

There are many reasons why you should start a membership site. If you have a topic you love or have expert knowledge about, do not hesitate to create a restricted section and help someone. Here is why.

Showcase your skills

Everything has its ups downs. There are times when you feel that you are in the wrong place. Well, if you can relate to this, you have a reason to smile. You can build a membership start and show your skills to the world. Do not allow your current job or role restrict you from showcasing your skills. Did you know that your skill could help solve someone’s business problem?

First, there is no restriction as to the type of skill you should have to start a membership website. It all depends on you. Which topics are you the expert and you want to share the knowledge with the people in your niche?

If you are a marketer, take advantage of your marketing skills and post a video on how to do marketing like a pro. Make it exclusive to people who pay to watch the video only. But ensure the content is indeed exclusive or else members might request and refund and destroy your online reputation.

While you have all the freedom to post what you want, it is crucial that you share content regularly. Above all, it should give members value for their money. It hurts to see people canceling their membership a day after their registration.


Recurring revenue

Another reason to start a membership website is that you get recurring income. Having a membership website ensures that you are guaranteed of anticipated but regular income. Unlike the one-time off payment, this type of site takes away your worries of the next payment. This is because you have a list of repeat clients that supply you with a steady stream of income.

The best thing is that once you build a membership site, you start getting slow but steady growth. It eliminates the worries of when your next client will come.

But wait!

Is it a walk in the park?

No! If you need that steady income, you have to invest time and money. It takes months even years to build a strong members base. But it all depends on the content you offer and your marketing skills. If you offer content with value to your current members, they will surely refer their friends and family. This guarantees you of steady revenue. Sounds good, right?

Position yourself as an expert

Before I tell you why it helps you to position yourself as an expert, allow me to ask two questions.

Do you have a business? Do you know all about it? Well, 80% of you will say they are still learning. But learning is an unending process.  In case you received professional training and have spent years perfecting your skills, it means you have something to share with others.

The interesting thing about the current generation is that people are hungry for information. This, in return, creates a market for knowledgeable people like you.  Creating a membership site is a good way to position yourself as an expert on a niche.

Look here; you have been a marketer for the last two years. You have seen the company grow its employees and profits, what stops you from using the skills to create a restricted-access site and educate others? Nothing!

You love dogs and dog breeding has been your job for the last ten years. You know the ins and outs of breeding and can identify a sick from a healthy dog. It is time to educate dog lovers that you can earn while showing love to your dogs.

What I’m saying here is that the benefits that come with being a master in your niche can’t be traded with anything. This can offer a big boost to your business. A membership site can give you a business factor that reinforces your expertise and offers you something solid to sell.

 

 

Reasons to use live chat for your business website

Get a live chat for your website
Get a live chat for your website

Have you ever visited a website and left with a bad impression? It could be because they did not respond faster or you couldn’t find a better way to address your concerns. Quick response to leads or customer queries leaves a good and lasting impression on them as compared to having them wait for 24 hours before you can respond. Whether you run an online or offline business, it is good to know that customer support is the cornerstone of any business.

Customers come in handy in growing your client base. There are several ways you can improve your customer service and one of them is using having a live chat on your business website. Unlike before when live chat was not effective, these days it is a real chat with an agent. This means customer questions are answered there and then. There is no need to wait for two days to have a response. If you are here wondering why you even need to have live chat on your business website, read on to find out good reasons to do so.

Reasons to use live chat for your business website

If you have a website and still take time to respond to your leads or customers, check these reasons why live chat could help you take your business to new heights.

It is time-saving

Time is money, they say. Nobody wants to spend one hour waiting for a response when he got other errands to run. That is why every customer that visits your website expect the quickest response possible. Not only does a live chat save the customer time but it also saves you the time of having to serve long queues of customers waiting for responses. This in return increases productivity while reducing frustrations on customers.

If you save time, then it means you have also saved money. Sounds good, right? What else is good than having extra time for other precious things?

Enhances customer loyalty

Imagine losing two customers in a day simply because you took long or could not answer their questions on time. Even a customer getting angry is not good for any business. A loyal customer foundation means a lot to any business. Without this type of customers, believe you me, it is not easy to survive.

Creating lasting relationships with clients and offering services that surpass their expectations work like magic on the growth of a business. Taking the loyalty of your clients for granted is like committing business suicide. One thing is clear here, your opponents are working around the clock to stand out and attract your customers. You can’t afford to take their loyalty for granted.

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Live chat helps you engage your customers at the time they need your help. Customers who received an immediate response on a website were found to be more loyal than those who did not. A customer is like a man if you can’t give him what he wants, he will find it elsewhere and that comes at a cost.

Customer support plays a great role in any business. If you manage to provide your customer with the best support, you have won their hearts for a lifetime. People want to buy and stay where they are treated right and their problems handled with a lot of concern. By attending customers instantly, you make them feel that that is where they belong.

Increases sales

No business owner wants to see his profits or sales going down month after month. A quick response means more leads and as a result more sales. There is more than selling a product or service to your customer. It needs trust

 

 

 

How to Use Real Estate Virtual Assistants to Grow Your Business

 

Real estate virtual assistants
Grow your business with real estate virtual assistants

Pretty Homes and Villas is probably what comes to mind when we talk about Real Estate as a business. But there is more to real estate business than selling beautiful houses. Discussions, negotiation between parties, a lot of running around, huge paperwork, coordination with external agencies, all of it and more go into a deal. There are a lot of tasks that lead to the sale and that is where real estate virtual assistants come in.

Documentation formalities, paperwork, inspection, legal formalities involve a lot of work, a lot more than the business owner or the real estate agent can handle.

Maintaining a database of a network, calling up prospects, scheduling meetings, managing listings, meeting clients and showing properties all are typical activities in the day of a real estate professional. If you are a business owner add to it tasks like marketing, social media, managing listings, updating websites.

Yes, it is nearly impossible for a single person to be able to manage all of the above tasks efficiently without faltering. But thank god for real estate virtual assistants you can now manage your real estate business without any hiccups.

So who are these virtual real estate assistants?

They are just like any other virtual assistant with expertise in real estate. They understand the industry inside out and know exactly what your business needs to scale up sales.

Be it administrative tasks like scheduling appointments, making calls etc to specialized tasks like managing listings on property websites and online marketing to generate leads, they know it all. Basically, they can assist you with anything you want.

Let’s look at some of the ways the virtual real estate assistants can help your real estate venture flourish:-

Maintaining a Database

Ask any real estate expert if they maintain a database of their clients or prospects and the answer will be a resounding YES. This database is their lifeline. It is a comprehensive list of all the people who may have expressed interest in buying a property through some medium.

It is a list of past and prospective clients who they keep in touch with for their future needs or referrals.

From adding names to removing names of those who are no longer interested or those who do not wish to be contacted further. This task alone can take up the entire day, something which business owners and agents simply cannot afford.

Real estate virtual assistants can help you manage your database effectively. They can call up prospects from the list and update accordingly.

You will no longer have to cold call all the names in the list and then screen. You can take a look at the updated list anytime and call only the important ones which would not only save you a lot of time but also help you focus your efforts where it matters.

Sending Out Emails

Sending out emails to greet your contacts, give them more information about the latest deals or simply to say hello, emails are an effective way to keep in touch with your client network.

Real estate virtual assistants
Real estate virtual assistants

Planning the content, design etc for it can take up a lot of time which can easily be handled by the real estate virtual assistant so you can concentrate on more important tasks.

Website Management

Your website is what represents your business to the online community. A website is a place where you prospect first lands to know more about your business.

Your website is what gives the clients the first impression of your business and therefore it is worth your while to have a good functional website with all the relevant information. From your company information to your properties listings, a website will have it all.

Real estate is a volatile market with stiff competition and therefore information like pricing etc can change. Removing old listings from the website and updating new ones, new prices etc on the website is important.

Real estate VA is skilled at performing the necessary research and then updating the website with accurate and correct information. They are skilled at creating converting landing pages.

Lead Generation

Generating new leads is important but also time-consuming. Your real estate virtual assistants is an expert in the industry and are familiar with different ways of generating new leads. You can focus on increasing sales while your real estate VA can help with a steady inflow of fresh leads.

Listing Strategy

Property listings is what helps real estate professionals get more visitors and in turn, leads. The more widespread your presence, the greater will be your client base. There are many different property websites where it helps to list your property.

Your website may take time to make its mark in the online sphere. These property websites are hugely popular and people flock to them for all their property needs. The higher the number of views your listing receive, the greater will be the chances of a sale.

Pricing

It’s no secret that the real estate market is a fiercely competitive one. Therefore in order to survive and thrive, you have to offer competitive prices else your competitors will draw your customers away.

Pricing is never easy and requires several factors to be taken into account. Not just about the property on offer but you also need to be aware of standard market rates area-wise, location-wise etc.

You can get a real estate virtual assistant to help you with the necessary research like market prevailing rates, competitor’s prices etc.

Online Marketing

Real estate businesses need a robust presence on social media.  Also, other mediums of online marketing like classifieds, Google, Advertisements, Press Release, Blogs etc all contribute towards brand awareness.

Use real estate virtual assistants for online marketing.
Use real estate virtual assistants for online marketing.

Most people these days use social media to look for things, search for information or even get in touch with people. Facebook and LinkedIn are powerful platforms to build connections, get feedback, communicate with the audience etc.

Conclusion

Real Estate Virtual assistants can help in myriad ways and are a great help to the business but only if you have your expectations clear from the beginning. You need to organize the way you do business so you are clear with your expectations.

Remember it’s you who determines the productivity of your VA. How many hours do you need a VA for? Does he have more or less on his plate than the hours paid for? You need to be sure what work to delegate to your virtual assistant and how many hours would it take? After all, a VA is just an assistant. 

Need to find an exceptional virtual assistant? Head over to World Virtual Assistants Facebook Group.

How to grow your Facebook group and earn from it

You just created your Facebook group the other day. Like-minded people of all races have joined but you are still wondering what next. Let me tell you one thing. A group is useless if there is no engagement. Evoking engagement is the biggest task you have as the founder of the group.

I know most people have heard about making money using social media platforms and are wondering how they can do it. Perhaps you have a group and are wondering if you can earn some dollars from it. Don’t be in a rush to make the group a money-making machine. Grow the group first and make it a place for fans to go to when they need help.

If you don’t have a group don’t worry. It is not yet too late to create one. Facebook is not the only platform that allows you to create a group. You can do the same on Twitter and LinkedIn. But before you start a group, you need to identify your audience and the products or services that they might be interested in. Read on to find out the practical tips on growing your group and turning it into a money-making machine. Enjoy the read!

How to grow your Facebook group and earn from it
Facebook group

Know your group objective

First, before you create the group ask yourself this question; what is the ultimate objective of the group? What is the end result? A friend once told me that I should always start the project from the end. What do I mean by this? For example, you want to start banana farming. Will you grow banana on large scale without a market? Of course not!

Start your group with the end result in mind. What do you and the members stand to gain from? Once you find the answer to this question, you are good to go. When you have an objective, it is easy to identify if the group is making progress or not. With the objective in mind, you will easily grow the group to thousands of members because you are able to identify what is working and what is not.

Evoke engagement

Most group owners rush into getting new members as soon as they create the group. That is where you go wrong. Who here would find it enjoyable sitting in a cold house? I mean, my grandma used to say a house without kids is cold and I say the same. A group without engagement is the same as a house without kids. (If you don’t have kids, forgive me saying this!)

Before you go ahead and lure other friends or people to join your group, make every effort to engage the members you have. It doesn’t matter if you have 20 or 400 members. The thing here is to generate engagement and make them feel that the group is worthy of referring a friend to join. If the group is engaging, you will easily have more people joining the group after hearing the good things about it.

Ask people questions before they join

Ever tried to join a group and you are asked to answer a few questions? Well, that is one trick of growing the group with like-minded people. This criterion helps to weed out group hoppers. If a person can’t answer the questions when joining, do you think he/she will engage in the group? Obviously not!

If you don’t have a questionnaire for your group, create it today. Start by approving those people who answer your questions. These kind of people are likely to engage in the group once inside.

Add a group link in your signature

I’m sure you use email to communicate with colleagues and clients regularly. Adding the link to your Facebook group is the best strategy to grow the group. This increases the chances of an extra member joining the group with every single email you send. Ensure it is not complicated and it is clear what kind of group one is joining. If you do this, you will be growing your members every day.

Create quality and on target content

We all love reading content that appeals to us and adds meaning to our business. One thing I have learned about managing groups is offering content that gives value to members. For example, I ran a group that targets virtual assistants. This means I will have to share content that appeals to them and not what I wish or like. Yes, I may like the content but it should be on target. Posting content that your members can relate to may help generate likes and engagement.

Let me explain this. If I create posts and they get lots of likes and comments let’s say 1k and brand partners approach me, this will definitely convince them that my group Is worthy their investing in. What I’m saying here is that the brand will be convinced that its message will be heard by many.

Promote your group on your website

Even if your website does not receive lots of traffic, it is a good idea to link to the group. It could be within the blog posts, on the menu or the sidebar of your website. Ensure you place it where more are likely to see it and visit the group so they can join. Placing it on your website will not help if there is no description. An informative but short description that tells your visitors why they should join the group is something you don’t want to miss.

Send a newsletter

This is another exceptional strategy that will help you to grow your Facebook group. See to it that you mention and encourage every new subscriber of your email list to join the group. If you usually get over a thousand subscribers a month, it means thousands of humans are going to know about your group.

The best thing about this strategy is that most of these new subscribers enjoy your content. There is a possibility that they will click the link and join the group.

Promote it on your social media channels

If you have a Facebook page, YouTube channel or Twitter account, start by promoting the group on this platform. Your fans are most likely to join the group. Look, the fans have already shown interest in your content by connecting with you on these channels. That is why this tactic is one of the most effective on growing groups on Facebook. As I said earlier, be sure to tell them why they need to join.

When it comes to Twitter, it becomes easy to get more notice your group. You can do this by creating a graphic of the group and pinning on your tweets. Pinning allows the graphic tweet to linger around for some more time and hence more people get to see it. And yes, the graphic should be attractive so it may catch the attention of more people.

Add it to Pinterest board groups

Did you know Pinterest group boards are marketing powerhouses? If you have not tried Pinterest for any reason, I encourage you to try today. With Pinterest boards, you can reach millions of people without spending a dollar doing marketing. Here is what you should do; place a link to your Facebook group at the end of the description of the board. Got it?

Add it to your Instagram bio

Did you think Instagram too could help you get more members? I bet no. If you have an Instagram account, go ahead and add your group to the bio. I know you want to include your website up there. But wait, the link to your group will not stay there forever. Once your group has become large enough, you can replace the link with whatever you want.

 

 

Landing page copy mistakes you should avoid

Creating a landing page copy that converts is not a joke. This is the issue that many marketers are struggling with. They end up creating a copy that gives their visitors several options and therefore, they leave without doing anything. Among the lead generation tools, you should have as a marketer or blogger, is a converting standalone page. 

If your landing page is not converting, you probably made the following mistakes. Have a look at them and how to fix them. 

Not getting direct to the point

This is one of the mistakes that you can make on your standalone page. Since you have a specific objective in mind, there is no need of taking your visitor rounds. Your reader can only take seconds to make a decision. Get to the point right away and let the visitors know what solution you are offering them.

Every human hates being taken rounds and then not gain anything in return. Tell your visitors how they will benefit from whatever services or product you are offering them.  Put your message across in a compelling manner. Ensure you stick to the point in a way that no reader will resist taking action.

Placing the CTA button at the wrong place

Even if you know that people always scroll below to the end of the page, you should place your CTA in the right place. Just keep in mind that when people visit your page, they are looking for information. Obviously, they will not go past half of the page. Let’s be realistic here, do you usually read landing pages or you just skim? I’m sure you know the answer to this. And that is what many people do; skim.

This only means that you shouldn’t put your CTA after writing a long block. Make your block brief and it should not go below the fold.

Disregarding the concerns of your audience

Even if you have a converting page copy, there are some buyer concerns that you shouldn’t overlook. It is hard for anyone to trust a brand or business he has just come across. Most people want to know who has worked with this brand and how was the experience. Some of the things buyers would be concerned to know about include:

  • Moneyback guarantee
  • Security and privacy
  • How to get in touch

These are some of the things that visitors are always concerned and want clarification before they buy your services. To avoid keeping your potential clients away, ensure you share some testimonials, feedback from customers, and awards you have received.

For example, if you are a writer, you can have testimonials from clients on the landing page. Also, reviews from clients can help your visitors feel that they can trust your services or product.

Your CTA is weak

The main reason why you are creating a landing page is to generate leads. The strength of your call to action will determine if you will convert the visitor into a client or not. The idea here is to create CTAs that inspire action. Your colors and fonts need to be attractive in a manner that they catch the interest of the reader. The should have a message that makes the reader see the significance of taking the action. For example, if I want people to download my e-book on the benefits of exercising, my CTA button will have something like;

  • Yes, send me the ebook
  • Yes, I want to know the benefits

Let me try and make this clear. For example, let’s take submit as your call to action message. This shows you are not serious. Use strong words that inspire action.

Not adding social sharing buttons

Most people fail to recognize the power of social sharing buttons. If you are one of those people, you better start including them on the thank you page. Your potential customers may want to share a valuable message with friends and family. This is an added advantage to you if they share. So, why not include them

Conclusion on landing page mistakes

One thing I have come to learn is that there is no mistake that is hard to make. All mistakes happen when you least expect especially when you are not careful. Before you start creating your landing page, think of the purpose, the striking colors, fonts, as well as a strong CTA.

Interview questions to ask a social media manager

What comes to your mind when you think of a social media manager? Social media managers take responsibility for your online behavior on all platforms. They are responsible for creating engaging and useful content, responding to comments and messages. 

Social media manager
Hiring a social media manager

 

For many years after the launch of Facebook, business owners did not see the use to include it in their marketing plan. But that is not the case anymore. Social media marketing is now part of the strategies used by businesses to reach their target audience. And that is where social media managers come in.

They are usually hired under the marketing department. Most of them opt to work from home but this depends on the agreement with the business owner. Apart from being in charge of your company’s social media presence, a social media manager can carry out duties like email marketing, blogging, and visual designing. Nearly everybody uses social media and this can make it hard to choose the right candidate for your business. If you are not a fan of Facebook, Instagram or Twitter it can be even harder to pick.

What to look for when choosing a social media manager

Just because the role of your community manager is to create content, respond to messages and comments, it doesn’t mean you should hire anyone who is on Facebook or Twitter. Let me explain this clearly. Yes, I can have a thousand followers, but I only share obscene content. This might not be appealing to your audience. Your intention is to get followers who will eventually turn into clients. Second, not everyone can engage people in a professional manner. Are you ready to hire someone who doesn’t know how to respond to negative messages or comments? Of course not.

The right candidate for your job needs to have verifiable experience with online marketing campaigns. The person should have a deep knowledge of keyword research, SEO, and Google analytics. In fact, this person should be able to turn their imagination into useful tacts to sell your name. Got it?

Interview questions to ask a social media manager

Hiring a social media manager is challenging. It needs you to asses the resources that you have and adjust. As I mentioned earlier, it is a challenging process. I know this is not an easy task and that is why I’m sharing some of the questions you should ask the candidate. They will help you get someone who will help take your business to the next level.

What is one crucial thing you will be doing for my company?

This is one way of finding out if the candidate is aware of the main role. You should expect the candidate to talk about monitoring and listening to the fans within the social medium of the brand. The candidate should also state that regular engagement with followers and fans is part of the main thing any social media manager should do. The engagement tells the audience that the company or business is there and ready to listen to and answer all their queries.

Which channel would you recommend for us to use?

The response the candidate gives you will tell you how much knowledge and experience she has with social media platforms. It will also tell you if this candidate has conducted some research about your business or not. If he has done some research, this is a serious candidate who knows her job well. Furthermore, the response will tell you the general strategy he or she intends to use.

Have you managed any pages before?

This is a critical question you shouldn’t forget to ask. In any job interview, people share their past experience. It will also be good to know what the candidate has done before. What was her role? Don’t be excited if the candidate tells you he can only create pages or profiles. Some say they are social media managers because they can create profiles. Well, that task everyone can do. The right manager should have the capability to create unique content and engage with the audience. Make sure you pay close attention to the answer because might end up hiring a social media user and a nit a manager.

What tools do you use?

I once asked this question to a friend who was parading himself as a community manager and the answer I got will shock you. Do not expect the candidate to use the tools you use or know. Some may be using free tools. Just ask them to state why they love the tool and not the one you use. Who knows? You might end up liking their tool.

How do you handle negative messages or comments?

No matter what we do, there will always be haters or people to think negative about our project. Even if the social media manager has not encountered any experience of this kind before, he or she should at least demonstrate some ability to handle the situation properly and win the customer back. 

Is it okay to run a free contest on Facebook?

An expert social media manager should be acquainted with all the guidelines of every platform. For example, Facebook does not allow clickbait post which encourages sharing and liking of posts. Being aware of what Twitter, Facebook, or Instagram approves is important.

Conclusion

In an organization, this is a position that should be taken seriously and it should not be viewed as a junior position. A social media manager speaks on behalf of the company to the online community. In this regard choose someone who is a position to build the company reputation to the clients and other stakeholders. Hire someone who is creative and engaging.💕💕 

Eight ways to increase audience engagement on Twitter

Have you been struggling with increasing your audience engagement on Twitter? Twitter is one of the best platforms when it comes to connecting people, customers, and forming a solid clientele base in this technological era. Through Twitter, you can easily ask questions, share your thoughts on a particular issue, and attract potential clients.

Increase audience engagement on Twitter
Increase audience engagement on Twitter

It is good to note that you have to engage people on any social media platform. If not, there is no need to be there. Twitter has a set of rules that should be religiously followed. Here are some helpful tips and insightful tips that could help you get more engagement on Twitter.

Tweet during weekends and public holidays

If you wish to take a break on Twitter, then the weekends are not the best days to do so. This is occasioned by the fact that most people on weekends and public holidays are relaxing at home and have more time to be on twitter. I engagements are usually high during weekends and public holidays.  If you want the topic of the day to trend, tweet on weekends.

Number of tweets in a day

The number of tweets you send in a day will determine the level of engagement with the Twitter users. Always remember to change the content in a day since posting many twitters with same content may result in people lacking interest in your twitters and hence leading to poor engagement. I am of the school of thought that believes that the more you tweet, the more the participation because if you tweet less most people might not come across your tweet. To play it safe it would be best to tweet around four to five times in a day and monitor how they perform before increasing or reducing the number of times you tweet in a day.

Include links to increase audience engagement

When tweeting it is worth noting that you can include links in your tweets to keep the audience more engaged. Tweets with links have higher or increased viewership. Do you want to increase audience engagement on Twitter? Ensure to include links to some informative content that can help solve the problems your audience is facing. It makes the bond between you and your target audience strong. The best way to know what to include in your tweets is to check the profiles of your followers. It will help you know what they are struggling with so you can create content to solve it. 

Tweet during the day

According to research conducted recently, Twitter users are mostly active at during the day between 10.00 a.m – 1.00p.m. This is the time most people have settled in their offices or work, and they have set the ball rolling for the day. Tweeting during the day also may vary, depending on your target audience and what time they are likely to be active on Twitter.

In short, this means that you have to adjust your timing depending on your target audience. For instance, if you are targeting students in higher learning institutions, they will be mostly found on twitter after the mid-morning break and lunch breaks which falls between the 10-1.00 p.m. Based on your target group and their location, it is good to keep in mind the different time zones in the world and tweet accordingly.

Eye-catching #hashtags and generate human-related tweets

As a social media specialist always endeavor to be humorous so you can increase audience engagement on Twitter. Make the tweets so compelling and attractive. It makes people reading your tweets retweet automatically without you requesting them to retweet back. It is always prudent to respond when someone tweets or responds to your tweet.

Be realistic and authentic

When tweeting. do not post information that you are not aware of their origin or unable to substantiate. This is because they can quickly land you in trouble with law enforcers. Always address comments on twitter with empathy and gratitude. Avoid engaging with bullies or those people who decided to troll you for one reason or another. Always strive to be humane in the way you communicate and create or come up with ideas that seek to solve some social problems. This will result in increased and positive engagement with your audience.

Detailed biodata of yourself

If you want to get increase audience engagement on Twitter, include your detailed information on your profile. Use the keywords in your bio so people could find you easily. Always remember to put keywords in your biodata that will prompt people on twitter to be interested in your tweets. In your biodata, you could include a striking profile photo that is clear and well captioned.

Retweet or share

It feels good when you tweet and you come back to thousands of retweets and comments. Make your audience feel you value them by liking and retweeting their content. And of course, do not forget to only retweet tweets that are relevant to your audience.

Conclusion

Use these eight ways to increase audience engagement on Twitter and gain more followers than never before. Did we leave anything out? Don’t forget to share in the comments below. 

Seven ways to make money online

Are you looking for ways to make money online? There are sure, tried, and tested ways that you can venture in to make cash online. Most of the time when dealing with online ways of making money it will depend on your passion. I believe making dollars online is not for the faint-hearted. It requires good customer care skills that will enable you to handle all sorts of clients.

Ways to make money online
Make money online

In addition to that, you will need to be in a position to separate genuine and scams. It will help you avoid wasting your energy on a task you will not get paid for. Discipline is also vital since you are doing it on your own, no one is there to supervise you. Therefore, you should deliver the services on time and in accordance to your client needs. On the same breath, it’s difficult to make a dime on online without discipline.

It is worth noting that making money online is not a get rich quick scheme. But most of them can pay your bills like rent and groceries and in the long run, can transform your life and developing your finances in the long term. Here are some of the ways to make money online

Affiliate marketing

This is whereby as an online entrepreneur you have or own a blog where you can display ads. In this type of marketing, you look for a niche that attracts more clients. This means that you should offer informative, important content, and marketing messages that you feel your prospective clients will need to know.

When customers click on the link to make a purchase, they are directed to the affiliate partners’ site to complete the transaction. By so doing you get  a commission from the purchase made

e-commerce

E-commerce is one of the best ways to make money online. As an e-commerce trader, you can sell your own products on your website. This is made possible by setting up a website or a blog that will enable you to reach your potential customers. If you have just joined e-commerce it could be prudent to have a website and a hosting account. After this, you are required to design the site and create email marketing. To assist you in coming up with the website you will need e-commerce software and traffic to stream to your blog. This means you have to come up with adverts on the social media like Facebook.

Blogging

If you are very serious about making money online, you could easily turn your passion of writing into a money-making machine. Blogging is easier to begin and the most sustainable venture, this is made possible by setting up the blog for the right audience. For instance, if you are good with fashion design you can start a fashion blog. It would be of great help to you as an entrepreneur to target the required group of persons by carrying out market segmentation. This is so that you do not target the wrong audience.

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In blogging, there are many things that one can easily sell. For example, if you target students you can start selling them course notes and even e-books.  From blogging, you can come up with offers that can attract other internet entrepreneurs who wish to advertise their products and when they advertise on your blog you earn some cash. This is one of the ways to make money online that is not expensive.

Selling e-books

As a sole internet entrepreneur, you can sell your own articles or other publishers work online at a fee. In this case, you do not need a lot of capital outlay to venture into this type of business. You can sell the books directly from your website. All you need to do is upload the eBooks on your website and then publicize by sharing it on social media platforms like Instagram, Facebook and even your email list and the blog your own blog.

YouTube channel

In this era, you can easily make thousands of dollars a month using a YouTube channel. This is due to the fact that many people are embracing the technological advancement. For instance, instead of buying and storing bulk CD’s to watch from the house, it is easier to log onto YouTube channel and watch the videos. This saves you of the storage space.

On YouTube, you can come up with valuable videos that are likely to entice people to watch like fashion designs, music videos, tours and travel and comedy videos among others.

To set up a YouTube that will generate money for you here is what you should do:

  • Set up the channel on which you will be placing your live videos
  • Remain relevant, by always uploading the videos consistently and describe the content to the best of your knowledge such that viewers can understand them easily. Always make sure that the videos are of good quality and contain relevant information on the topic of the day. Make them as entertaining as no one would not like to look at boring stuff on youtube.
  • After setting up the videos and ensuring they are okay, advertise or share them on your social media platforms like twitter, facebook, and Instagram. You can also share the videos on your blog.
  • Whenever the viewers bring up issues or ask the question, respond to the questions calmly and show knowledge and understanding of the topic you were tackling. In so doing you attract a large fan base.
  • In order to maximize and monetize the YouTube always include adverts such that when viewers click on the ad, Google will reward you. Kindly note when viewers click on the adverts your account is credited and this means, with more views you get more revenue.

Online tutor

You can do this by coming up with notes in particular areas and uploading them. This best suits those who have a passion for teaching, this can be done online or offline. When it comes to online, you teach your students using platforms like Skype, zoom or teleconferencing. Offline prepare the audios and visual notes to share with the students.

Virtual Assistant

There are several ways to make money online. Being a virtual assistant is one of them. Working as a Virtual Assistant basically revolves around working remotely for other people who are far away from you. The following are some of the skills you need when you want to work as a Virtual Assistant:

  • Thorough knowledge of the topic at hand so that you are able to give 100% of the clients’ expectations.
  • Thorough knowledge of relevant computer packages. This depends on your specialization. For instance, if you are dealing with statistics you will need to have a thorough knowledge of statistical packages.
  • In addition to the skills a Virtual Assistant should possess the following qualities:
  • He or she should be able to handle the customers/clients expectations.
  • You need to have excellent communication skills. This is vital as you are working remotely
  • You should be reliable. This means, whenever a client needs your services, you should be a call away.
  • You must possess good time management skills. This is important since as a Virtual Assistant you are the manager of your business. At the same time make sure you deliver your clients work on time.
  • You ought to demonstrate that you are going to add value to his or her business or company. Lack of this virtue will cause to lose a lot of clients.

Ways to make money online: Conclusion

Now that you know the seven ways to make money online, it is time to take action. I believe we all have that one thing that we love doing and I’m sure you know what it is. What do you want to venture into? I can’t wait to read in the comments.