Creating a landing page copy that converts is not a joke. This is the issue that many marketers are struggling with. They end up creating a copy that gives their visitors several options and therefore, they leave without doing anything. Among the lead generation tools, you should have as a marketer or blogger, is a converting standalone page.  If your landing page is not converting, you probably made the following mistakes. Have a look at them and how to fix them.  Not getting direct to the point This is one of the mistakes that you can make on your standalone …

What comes to your mind when you think of a social media manager? Social media managers take responsibility for your online behavior on all platforms. They are responsible for creating engaging and useful content, responding to comments and messages.    For many years after the launch of Facebook, business owners did not see the use to include it in their marketing plan. But that is not the case anymore. Social media marketing is now part of the strategies used by businesses to reach their target audience. And that is where social media managers come in. They are usually hired under …

Have you been struggling with increasing your audience engagement on Twitter? Twitter is one of the best platforms when it comes to connecting people, customers, and forming a solid clientele base in this technological era. Through Twitter, you can easily ask questions, share your thoughts on a particular issue, and attract potential clients. It is good to note that you have to engage people on any social media platform. If not, there is no need to be there. Twitter has a set of rules that should be religiously followed. Here are some helpful tips and insightful tips that could help …

Have you made any influencer marketing mistakes before? A vast wave of endorsing celebrities amongst other influencers to partake product promotion has hit the market. Some have a positive effect on the brand others are a performing circus and not worth the effort put in. How deep you look into your market and understand what you require out of your marketing strategy will push you a bar higher or bury you deep. I heard your heart skip a bit. Yes, let’s trigger the thinking. Want to know what to avoid in implementing influencer marketing, Read on ☺ Wrong Influencer Marketing …

Blogging is one powerful tool that can benefit all types of businesses, but many people struggle to increase lead generation. Creating your brand awareness, increasing the mailing list, and using social media, is one of the many ways to put your business out there. Apart from updating your blog content and giving it a new look, you need to benefit your business by increasing lead generation. This cannot be easy without the help of some tools that I’m about to mention. Below are some of the tools that you can use to increase sign up conversions and mailing list. OptinMonster …