Last Updated on April 7, 2023 by Ludiah
Do you have to be verified on Tiktok to make money? First, there has not been any rule establishing that you have to get the verification badge to start making money on TikTok. But it’s common knowledge that having more followers and influence increases your chances of landing lucrative brand deals. And, similarly, the more followers and influence you have, the more likely you are to get verified.
So, do you have to be verified on Tiktok to make money? No, you don’t have to be verified to make money on Tiktok. While it’s not necessary to be verified in order to earn money on Tiktok, the better the quality of your account, the more you can earn.
And in case you’re wondering how to get your TikTok account verified and increase your earning potential, keep reading to learn more!
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Do you have to be verified on Tiktok to make money?
What is TikTok?
TikTok is the world’s most rapidly expanding social networking platform. It’s an app that lets you use videos and music to create and share fun content. The platform has taken the world of social media by storm. The number of downloads on the app store have exceeded 1.5 billion since its debut, and currently has more than 800 million monthly active users.
With TikTok becoming more popular, many are questioning how they can possibly monetize it. Creators have especially inquired whether they must be verified to earn money from their videos. While being verified provides you an advantage when it comes to negotiating sponsorship partnerships with various businesses, TikTok does not compensate its verified producers. However, there are a number of tactics you may employ in order to profit from the site.
If you’re interested in learning how to make money on TikTok, this post is for you.
What do you need to be verified on TikTok?
You cannot request verification in the same way that you do on Instagram, Twitter, and Facebook. Rather, TikTok has devised strict rules developed by their Creator Launch Team that is responsible for awarding the blue badge to deserving persons. TikTok expert, Rachel Pederson, who works closely with the Creator Launch Team, shared some of the verification criteria, which are:
- Daily follower growth
This is where people start asking how many followers do you need to get verified on TikTok? Anything between 500-2000 per day is recommended. In short, you must be gaining new fans on a daily basis. If you already have a huge fan base on other social networks, be sure to refer them to your TikTok account and encourage them to follow you there as well.
- Longer watch times
Another crucial metric is the length of time individuals spend watching your content. Increasing this number may be as simple as making videos that people want to watch all the way through or revisit again and over. Looping videos can also help you increase your audience.
- Viral content
You might get verified if you continuously create viral content. So, make interesting videos that get you more likes, comments, and shares.
- Media coverage
Your chances of getting the verification badge will increase if you have good press coverage under your belt because it gives you some credibility.
What are the benefits of being verified on TikTok?
Earning that TikTok Verified Badge has to be at the top of your to-do list for a variety of reasons:
- Authority. Your account will be formally authorized by TikTok as a trusted thought leader upon verification, bolstering your credibility throughout the site.
- Authenticity. Since followers feel they’re communicating with a real person, your material will appear more genuine and legitimate after your profile is verified.
- Increased visibility. Verified content reaches a larger audience because the TikTok algorithm favors it, and more often because the platform is aware that this is the content individuals are interested in.
- More credibility. When followers know who’s behind the account, they’re more inclined to believe it and share the content, extending the user’s reach even further.
How can you increase your chances of being verified on TikTok?
It is unfortunate that TikTok’s official verification isn’t totally clear, so there’s no foolproof way to get a TikTok Verified Badge. Instead of depending on wishful thinking, there are a few things you can do to tip the scales in your favor. To enhance your chances of getting confirmed, follow these guidelines!
Produce consistent and interesting content
The “For You” page, which systematically organizes your videos, is one of TikTok’s most useful features. Yet, the more interesting your videos are, the more your followers are likely to share them with their friends. And the more they share, the more inclined you are to be verified.
Verify your account on other social media sites
Having the blue checkmark on your other social profiles is like a rubber stamp, so obtaining it on those platforms may increase your chances of acquiring it on TikTok. You may request the verification badge on Instagram, Facebook, and Twitter, which makes things significantly simpler. If you haven’t already, it’s advisable for you to attempt and get verified on these other platforms. The more, the better!
Follow the rules
TikTok checks accounts to see whether they follow their community guidelines and terms of service. The moderators will flag you if you break these guidelines, and your chances of being verified will be greatly reduced.
How can you make money on TikTok?
First, can you make money on TikTok if you’re not verified? Yes. There are so many ways to make money on TikTok. Here are some of them.
Becoming a TikTok influencer
Just like on those other social media platforms, becoming an influencer is one of the surest ways of making money on TikTok. A report from Forbes noted that the most popular TikTok content creators made millions of dollars in 2020 alone. The likes of Addison Rae made more than $5 million in that year, with 54 million followers.
You must be asking-must one have millions of followers to become a TikTok influencer? Numbers are important, but the number of followers isn’t a criterion that marketers rely on to select influencers. The majority of businesses are concerned with the extent to which the followers are actively engaged. It is possible to have an actively engaged audience with only 20,000 followers than an influencer with 100,000 followers.
One more thing, big influencers can be expensive because they reach a wider audience. For this reason, most brands find influencers with a smaller number of influencers more favorable to work with.
Grow and sell TikTok accounts
The strategy is already in use on Instagram, so it could be imitated on TikTok. To begin rolling, choose a niche of interest and make great content surrounding it. When that profile attains a desirable following, you could sell it to companies in that niche.
Themed accounts are especially easy to sell compared to personal accounts. The profile’s followers engage with it especially because of that theme, and they are unlikely to realize the change of ownership when you sell it. An example is a TikTok account that makes videos specifically about travel and adventure. It is easy to sell such a profile to a company offering services. The same can be simulated in other niches like fitness, food, and fashion.
Collect donations during live sessions
TikTok typically lets content creators receive virtual gifts which have a fiscal value through live streaming. When holding a live session, your fans can send virtual gifts using “coins”. You can convert these gifts into diamonds and later exchange them for real money that is deposited directly into your PayPal account.
Pro Tip: Your profile name should match that in your PayPal account for you to receive the funds.
But here’s the hook:
Not all TikTok content creators are entitled to get into the TikTok Livestream Program. Selection is done at the platform’s discretion. For you to become eligible, ensure to:
- Produce high-quality content on a regular basis.
- Grow your TikTok following.
- Boost engagement rates.
Publish sponsored content
You could earn a living on TikTok by sharing commercial videos. The business insider noted that each sponsored view on TikTok may earn between $0.01 and $0.02 USD.
Grow a TikTok fanbase and approach businesses to sell your service. Begin by researching the influencers in your chosen business to learn about the sponsors with whom they collaborate. This will help you decide which brands to contact.
Send an email pitch when you’ve compiled a list of potential sponsors. In your pitch include details of:
- Who you are
- What you do
- Key KPIs like the number of followers and the rate of interaction
- Achievements- share success examples from previous sponsorship campaigns
Pro Tip: At the start, consider working with smaller brands. They are easier to convince and help you build your portfolio.
Sell your own Merchandise
Selling your own stuff on TikTok is another clever method to make money. The most intriguing aspect is that you wouldn’t need lots of followers to begin selling your brand. The key is to create innovative content that will capture the mind of the target clients. So, even if you just have 1000 followers, you may generate sales on the site.
If your company offers beauty items, for example, you might create innovative 1-minute cosmetic tutorial clips and upload them on TikTok. You may include a promotional chassis at the end of the movie that advertises your items and how people can contact you.
Do you have to be verified on Tiktok to make money?
If your goal is to make money as a TikToker and have been asking: do you have to be verified to make money on TikTok? The answer is no. However, verification does bring certain benefits. And as you’ve seen, there are several options for earning money on TikTok. By posting videos on this network, you have numerous options for making an income with your creativity and skills. Keep producing great niche-specific content to earn influencer endorsements and other money-making opportunities.