Contrary to people’s beliefs that exit-intent pop-ups are irritating, researchers have proved otherwise. According to researchers, exit popups have a higher conversion rate than other pop-ups. An exit-intent popup is a popup display that appears on your screen right before you leave a website.
Let’s just say it’s a chance to convince visitors leaving your site to stay. You can do this by showing the visitor an alluring message or offer to make them stay on the website.
How to Create Exit-Intent Popups
Creating exit-intent Popups is easy. If you want to increase your subscribers, create an exit popup using the these easy steps:
Create a campaign
First, you should open an OptinMonster account if you’re interested in creating exit-intent popups by Optimonk. Once in, click on the campaign button and customize it to suit your preference. There are over 50 popup templates for you to choose from.
Edit your campaign
Your Exit popup has to captivate your visitors. Customizing the design is simple as there are templates. You can also add images and other features to your popup
Set display rules
Setting display rules will control when your popup shows up and who sees it. This prevents sending exit popups to your subscribers.
This is where you link your OptinMonster account with your email service provider. Check out this image from OptinMonster so you can get a clear image of how to go about this.
Publish your Exit intent popup
Once you’re done customizing and designing your exit popup, you can click the publish button to make it live. In a nutshell, if you’re not using exit-intent popups, you’re losing potential subscribers and revenue as well.
10 Exit-Intent Popup Hacks to Increase Subscribers and Revenue
The following are exit-intent pop-up hacks that can help you earn more subscribers and boost sales.
Most people like to be identified by their names. It shows familiarity and respect. Personalization is the best way to convert a visitor into a lead and finally sales. It makes your exit pop-ups seem more friendly. You can save your visitors’ names once they subscribe to your email list. You can also ask for their names in previous pop-ups.
Apart from that, you may do the personalization using the referral source. If you got featured in a Facebook Ad and you get some subscribers, you can refer to them as your Facebook readers. This can create some sense of personalization. OptinMonster has a referrer detection technology that will inform you of the specific domain from which the visitor came from.
Lastly, you can personalize your popups from your social media channels. If you have any social media accounts, you can share your links through the exit popup. Motivate your visitors to follow you on your social media platforms.
Suggest Related Posts
Your website should be like a store. It should attract visitors and make them stay for as long as possible. Most people will leave your site once they’ve got what they’re looking for. If you show them relating content to what they’re reading, they’ll want to check it out.
Putting in related posts can make visitors spend more time on your site. It also reduces the bounce rate. A low bounce rate means that the visitor likely found what they’re looking for in your site and stayed. For related posts to work effectively, ensure they have catchy headlines. You can also use attractive images related to the original post.
Use the power of scarcity
Scarcity is a phenomenon where, when a product or service is limited in availability, it increases in value. Scarcity increases the value of the item or service being provided. Nobody wants to miss out on something. Seeing that there is only one item left will entice visitors to purchase it.
Build a sense of scarcity in your exit-intent pop up by showing your visitor their product of interest is likely to be hard to find soon. Or you can tell them the price will go high soon. Many websites have increased their number of visitors to their page using this strategy.
Give one-time offers to first-time visitors
First-time offers can form the best exit pop-ups. In most cases, first-time visitors will leave your page without buying something. This is why giving offers is the best exit pop up.
It encourages visitors to go through with a purchase or service you’re offering on the page. Even if they don’t end up taking the offer, you’ll at least have some of their information which will help you with marketing in the future.
Present a survey
Surveys are the best way to critique your website. When most shoppers visit your website for the first time, their main intent is to check out your website. Visitors can express their opinions and help you improve the website. When used correctly, surveys can be visitor-friendly and can provide good yields as an exit pop-up.
Exit pop-ups do not interrupt the visitor while they’re on the website, this makes them great for surveys. To ensure that visitors participate in your survey, you can give them some compensation for their time. It doesn’t have to be something big, just a token of appreciation.
In addition to that, ensure you do not place surveys on irrelevant places on your website. A place like a homepage is illogical for someone to fill out a survey.
Social proof is a psychological and behavioral phenomenon where people are more likely to copy other’s actions. Before buying something, people need assurance that others have already bought it. This is why reviews and testimonials are important and you should include them in your website.
According to research done by Invesp, a high percentage of consumers read reviews of the product before visiting purchasing it. Social proof, including reviews and testimonies, is a great way to retain visitors to your page. They will show visitors to your page how effective your products are.
Use the word, Wait!
Wait is a powerful word. When visitors see the word wait, they’ll get curious and stick around longer. Wait, will make them wonder what will come next and what your offers are. Words used in an exit popup will determine how well it performs. So, every time you want a visitor to stick around, try using this exit-intent popup hack. Thank me later.
Using alluring words will make visitors rethink their choices. BlendJet, a growing Shopify store, has collected new subscribers to their online store by using the word wait. Although they use the popup during cart abandonment, the same results can be gotten when used as an exit popup.
Use the Yes or No strategy
Most marketers are skeptical about this feature. Research has however shown that using this type of popup increases conversion rates on many websites. After asking the visitor to fill in the information you can use this strategy to take them to the next step if they click yes.
According to the Cognitive dissonance theory in Psychology, people tend to be steady with their past or recent tasks. This means that if your visitor has already filled out his information, they will feel obligated to finish the next stage.
This exit popup works best when the question is tempting and offers value to the visitor. Ensure it is more personalized, direct and pique the visitor’s curiosity.
Exclude your subscribers from exit popups
Once your visitor has subscribed to your email list, ensure you limit them from seeing the same exit popups. It may start to irritate them and you may lose some of them. You can, however, impress them with different popups and offers.
You can also provide a different lead magnet and encourage them to dwell on that by providing more value. OptiMonk has a tool that can help you customize the exit popup. The tool also helps you select exit popups to show your website visitors and exclude subscribers. Once you create a popup, ensure you customize it by filtering people who should see the popup.
Use 2-step Optin Popups
Research done by psychologists has shown that humans have a strong urge to be consistent. Once we start acting, we have the urge to complete the task at hand. Getting visitors to take the first step in doing something on your website is the hardest part. Once they’ve taken the first step, getting them to do the rest is simple as they are building mental momentum.
Smart content marketers use this strategy in their opt-in forms. They first ask for easy action, before asking for something difficult, like entering an email address. Research has shown that this technique is best used as an exit popup. They reduce the bounce rate from visitors.
In the exit-intent popup, create a button that visitors have to click before they can fill the opt-in form. Use an enticing phrase that your target audience won’t be able to resist.
When a visitor is showing an intent to leave your website, it is your responsibility to do something about it. Having a strong Exit Intent strategy can boost your conversion sales and bring more visitors to your website.
These visitors can also turn to email subscribers and potential consumers. Exit-intent popups can be irritating to some but there is no harm in doing it as you won’t lose anything. Use the above 10 Exit-Intent Popup Hacks and watch your conversion rates increase.
About the author
I'm Mong'are Ludiah, a virtual assistant. My passion lies in helping others, making their lives easier, more productive, and more efficient.
What makes me unique is the ability to multitask, listen, think critically, and act as an extension mind for my clients.
My vision is to grow my business into an empire, and empower new VAs by helping them reach their full potential.