What comes to your mind when you think of a social media manager? Social media managers take responsibility for your online behavior on all platforms. They are responsible for creating engaging and useful content, responding to comments and messages.
For many years after the launch of Facebook, business owners did not see the use to include it in their marketing plan. But that is not the case anymore. Social media marketing is now part of the strategies used by businesses to reach their target audience. And that is where social media managers come in.
They are usually hired by the marketing department. Most of them opt to work from home but this depends on the agreement with the business owner. Apart from being in charge of your company’s social media presence, a social media manager can carry out duties like email marketing, blogging, and visual designing.
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Nearly everybody uses social media and this can make it hard to choose the right candidate for your business. If you are not a fan of Facebook, Instagram or Twitter it can be even harder to pick.
Just because the role of your community manager is to create content, respond to messages and comments, it doesn’t mean you should hire anyone who is on Facebook or Twitter. Let me explain this clearly. Yes, I can have a thousand followers, but I only share obscene content. This might not be appealing to your audience. Your intention is to get followers who will eventually turn into clients. Second, not everyone can engage people in a professional manner. Are you ready to hire someone who doesn’t know how to respond to negative messages or comments? Of course not.
The right candidate for your job needs to have verifiable experience with online marketing campaigns. The person should have a deep knowledge of keyword research, SEO, and Google analytics. In fact, this person should be able to turn their imagination into useful tacts to sell your name. Got it?
Hiring a social media manager is challenging. It needs you to asses the resources that you have and adjust. As I mentioned earlier, it is a challenging process. I know this is not an easy task and that is why I’m sharing some of the questions you should ask the candidate. They will help you get someone who will help take your business to the next level.
What is one crucial thing you will be doing for my company?
This is one way of finding out if the candidate is aware of the main role. You should expect the candidate to talk about monitoring and listening to the fans within the social medium of the brand. The candidate should also state that regular engagement with followers and fans is part of the main thing any social media manager should do. The engagement tells the audience that the company or business is there and ready to listen to and answer all their queries.
Which channel would you recommend for us to use?
The response the candidate gives you will tell you how much knowledge and experience she has with social media platforms. It will also tell you if this candidate has conducted some research about your business or not. If he has done some research, this is a serious candidate who knows her job well. Furthermore, the response will tell you the general strategy he or she intends to use.
Have you managed any pages before?
This is a critical question you shouldn’t forget to ask. In any job interview, people share their past experience. It will also be good to know what the candidate has done before. What was her role? Don’t be excited if the candidate tells you he can only create pages or profiles. Some say they are social media managers because they can create profiles. Well, that task everyone can do. The right manager should have the capability to create unique content and engage with the audience. Make sure you pay close attention to the answer because might end up hiring a social media user and a nit a manager.
What tools do you use?
I once asked this question to a friend who was parading himself as a community manager and the answer I got will shock you. Do not expect the candidate to use the tools you use or know. Some may be using free tools. Just ask them to state why they love the tool and not the one you use. Who knows? You might end up liking their tool.
How do you handle negative messages or comments?
No matter what we do, there will always be haters or people to think negative about our project. Even if the social media manager has not encountered any experience of this kind before, he or she should at least demonstrate some ability to handle the situation properly and win the customer back.
Is it okay to run a free contest on Facebook?
An expert social media manager should be acquainted with all the guidelines of every platform. For example, Facebook does not allow clickbait post which encourages sharing and liking of posts. Being aware of what Twitter, Facebook, or Instagram approves is important.
In an organization, this is a position that should be taken seriously and it should not be viewed as a junior position. A social media manager speaks on behalf of the company to the online community. In this regard choose someone who is a position to build the company reputation to the clients and other stakeholders. Hire someone who is creative and engaging.💕💕