You just created your Facebook group the other day. Like-minded people of all races have joined but you are still wondering what next. Let me tell you one thing. A group is useless if there is no engagement. Evoking engagement is the biggest task you have as the founder of the group.
I know most people have heard about making money using social media platforms and are wondering how they can do it. Perhaps you have a group and are wondering if you can earn some dollars from it. Don’t be in a rush to make the group a money-making machine. Grow the group first and make it a place for fans to go to when they need help.
If you don’t have a group don’t worry. It is not yet too late to create one. Facebook is not the only platform that allows you to create a group. You can do the same on Twitter and LinkedIn. But before you start a group, you need to identify your audience and the products or services that they might be interested in. Read on to find out the practical tips on growing your group and turning it into a money-making machine. Enjoy the read!
Know your group objective
First, before you create the group ask yourself this question; what is the ultimate objective of the group? What is the end result? A friend once told me that I should always start the project from the end. What do I mean by this? For example, you want to start banana farming. Will you grow banana on large scale without a market? Of course not!
Start your group with the end result in mind. What do you and the members stand to gain from? Once you find the answer to this question, you are good to go. When you have an objective, it is easy to identify if the group is making progress or not. With the objective in mind, you will easily grow the group to thousands of members because you are able to identify what is working and what is not.
Most group owners rush into getting new members as soon as they create the group. That is where you go wrong. Who here would find it enjoyable sitting in a cold house? I mean, my grandma used to say a house without kids is cold and I say the same. A group without engagement is the same as a house without kids. (If you don’t have kids, forgive me saying this!)
Before you go ahead and lure other friends or people to join your group, make every effort to engage the members you have. It doesn’t matter if you have 20 or 400 members. The thing here is to generate engagement and make them feel that the group is worthy of referring a friend to join. If the group is engaging, you will easily have more people joining the group after hearing the good things about it.
Ask people questions before they join
Ever tried to join a group and you are asked to answer a few questions? Well, that is one trick of growing the group with like-minded people. This criterion helps to weed out group hoppers. If a person can’t answer the questions when joining, do you think he/she will engage in the group? Obviously not!
If you don’t have a questionnaire for your group, create it today. Start by approving those people who answer your questions. These kind of people are likely to engage in the group once inside.
Add a group link in your signature
I’m sure you use email to communicate with colleagues and clients regularly. Adding the link to your Facebook group is the best strategy to grow the group. This increases the chances of an extra member joining the group with every single email you send. Ensure it is not complicated and it is clear what kind of group one is joining. If you do this, you will be growing your members every day.
Create quality and on target content
We all love reading content that appeals to us and adds meaning to our business. One thing I have learned about managing groups is offering content that gives value to members. For example, I ran a group that targets virtual assistants. This means I will have to share content that appeals to them and not what I wish or like. Yes, I may like the content but it should be on target. Posting content that your members can relate to may help generate likes and engagement.
Let me explain this. If I create posts and they get lots of likes and comments let’s say 1k and brand partners approach me, this will definitely convince them that my group Is worthy their investing in. What I’m saying here is that the brand will be convinced that its message will be heard by many.
Promote your group on your website
Even if your website does not receive lots of traffic, it is a good idea to link to the group. It could be within the blog posts, on the menu or the sidebar of your website. Ensure you place it where more are likely to see it and visit the group so they can join. Placing it on your website will not help if there is no description. An informative but short description that tells your visitors why they should join the group is something you don’t want to miss.
Send a newsletter
This is another exceptional strategy that will help you to grow your Facebook group. See to it that you mention and encourage every new subscriber of your email list to join the group. If you usually get over a thousand subscribers a month, it means thousands of humans are going to know about your group.
The best thing about this strategy is that most of these new subscribers enjoy your content. There is a possibility that they will click the link and join the group.
Promote it on your social media channels
If you have a Facebook page, YouTube channel or Twitter account, start by promoting the group on this platform. Your fans are most likely to join the group. Look, the fans have already shown interest in your content by connecting with you on these channels. That is why this tactic is one of the most effective on growing groups on Facebook. As I said earlier, be sure to tell them why they need to join.
When it comes to Twitter, it becomes easy to get more notice your group. You can do this by creating a graphic of the group and pinning on your tweets. Pinning allows the graphic tweet to linger around for some more time and hence more people get to see it. And yes, the graphic should be attractive so it may catch the attention of more people.
Add it to Pinterest board groups
Did you know Pinterest group boards are marketing powerhouses? If you have not tried Pinterest for any reason, I encourage you to try today. With Pinterest boards, you can reach millions of people without spending a dollar doing marketing. Here is what you should do; place a link to your Facebook group at the end of the description of the board. Got it?
Add it to your Instagram bio
Did you think Instagram too could help you get more members? I bet no. If you have an Instagram account, go ahead and add your group to the bio. I know you want to include your website up there. But wait, the link to your group will not stay there forever. Once your group has become large enough, you can replace the link with whatever you want.