Have you been struggling with increasing your audience engagement on Twitter? Twitter is one of the best platforms when it comes to connecting people, customers, and forming a solid clientele base in this technological era. Through Twitter, you can easily ask questions, share your thoughts on a particular issue, and attract potential clients.
It is good to note that you have to engage people on any social media platform. If not, there is no need to be there. Twitter has a set of rules that should be religiously followed. Here are some helpful tips and insightful tips that could help you get more engagement on Twitter.
Tweet during weekends and public holidays
If you wish to take a break on Twitter, then the weekends are not the best days to do so. This is occasioned by the fact that most people on weekends and public holidays are relaxing at home and have more time to be on twitter. I engagements are usually high during weekends and public holidays. If you want the topic of the day to trend, tweet on weekends.
Number of tweets in a day
The number of tweets you send in a day will determine the level of engagement with the Twitter users. Always remember to change the content in a day since posting many twitters with same content may result in people lacking interest in your twitters and hence leading to poor engagement. I am of the school of thought that believes that the more you tweet, the more the participation because if you tweet less most people might not come across your tweet. To play it safe it would be best to tweet around four to five times in a day and monitor how they perform before increasing or reducing the number of times you tweet in a day.
When tweeting it is worth noting that you can include links in your tweets to keep the audience more engaged. Tweets with links have higher or increased viewership. Do you want to increase audience engagement on Twitter? Ensure to include links to some informative content that can help solve the problems your audience is facing. It makes the bond between you and your target audience strong. The best way to know what to include in your tweets is to check the profiles of your followers. It will help you know what they are struggling with so you can create content to solve it.
Tweet during the day
According to research conducted recently, Twitter users are mostly active at during the day between 10.00 a.m – 1.00p.m. This is the time most people have settled in their offices or work, and they have set the ball rolling for the day. Tweeting during the day also may vary, depending on your target audience and what time they are likely to be active on Twitter.
In short, this means that you have to adjust your timing depending on your target audience. For instance, if you are targeting students in higher learning institutions, they will be mostly found on twitter after the mid-morning break and lunch breaks which falls between the 10-1.00 p.m. Based on your target group and their location, it is good to keep in mind the different time zones in the world and tweet accordingly.
As a social media specialist always endeavor to be humorous so you can increase audience engagement on Twitter. Make the tweets so compelling and attractive. It makes people reading your tweets retweet automatically without you requesting them to retweet back. It is always prudent to respond when someone tweets or responds to your tweet.
Be realistic and authentic
When tweeting. do not post information that you are not aware of their origin or unable to substantiate. This is because they can quickly land you in trouble with law enforcers. Always address comments on twitter with empathy and gratitude. Avoid engaging with bullies or those people who decided to troll you for one reason or another. Always strive to be humane in the way you communicate and create or come up with ideas that seek to solve some social problems. This will result in increased and positive engagement with your audience.
Detailed biodata of yourself
If you want to get increase audience engagement on Twitter, include your detailed information on your profile. Use the keywords in your bio so people could find you easily. Always remember to put keywords in your biodata that will prompt people on twitter to be interested in your tweets. In your biodata, you could include a striking profile photo that is clear and well captioned.
It feels good when you tweet and you come back to thousands of retweets and comments. Make your audience feel you value them by liking and retweeting their content. And of course, do not forget to only retweet tweets that are relevant to your audience.
Use these eight ways to increase audience engagement on Twitter and gain more followers than never before. Did we leave anything out? Don’t forget to share in the comments below.