Blogging is one powerful tool that can benefit all types of businesses, but many people struggle to increase lead generation. Creating your brand awareness, increasing the mailing list, and using social media, is one of the many ways to put your business out there.

Apart from updating your blog content and giving it a new look, you need to benefit your business by increasing lead generation. This cannot be easy without the help of some tools that I’m about to mention. Below are some of the tools that you can use to increase sign up conversions and mailing list.

OptinMonster

It possible for some people to come to your website for the first and never come back. Why you may have quality and informative content, there so many blogs out there that share the same info as yours. That is why you need OptinMonster. This is a powerful WordPress plugin can assist you to convert the first-time visitors into loyal subscribers. OptinMonster is one of the most innovative marketing plugins for bloggers.

Leadpages

For your information, a visitor is different from a lead. It matters how long one stays on your website. Use LeadPages to create a converting landing page that captures the attention of your visitor. Not only does the landing page attract the customer to you but it makes him want to learn more about your company, services, and the products you offer. LeadPages offer you the simplest way to create a landing page.

HubSpot

This is another tool that will you increase lead generation. It assists you to keep your marketing and sales team on track. It is essential to ensure that the leads you convert into customers are also satisfied. This can’t be possible if you are not tracking the process from the start to the end. You can use HubSpot to track the process so can identify the weak areas that make your visitors or customers leave the site. Once you identify this, you will without a doubt correct the mistakes and create an effective campaign.

ActiveCampaign

Just as the name suggests, you have to keep your campaign lively. This awesome tool allows you to monitor each interaction of a lead on your website. This helps you to make the next move in your email marketing campaign. If you have been having a hard time converting leads into customers, Active Campaign is your best bet.

Sumo

If you want to increase lead generation, Sumo is your tool. It offers various features; slide-in popups, and popups. Sumo also provides you with an alternative to a floating social sharing bar. It also gives you maps that help you know where visitors are clicking on your site. It offers both free and paid membership plans.

Lead generation conclusion

Blogging can offer many benefits to your business if you also use these tools to help increase lead generation. Creating content is not the only way to capture the attention of your visitors. Different tools offer different features, it is up to you to choose a tool that meets your business need. Please share some of the tools that you use to increase lead generation on your blog.

What are your thoughts?