Pretty Homes and Villas is probably what comes to mind when we talk about Real Estate as a business. But there is more to real estate business than selling beautiful houses. Discussions, negotiation between parties, a lot of running around, huge paperwork, coordination with external agencies, all of it and more go into a deal. There are a lot of tasks that lead to the sale and that is where real estate virtual assistants come in.
Documentation formalities, paperwork, inspection, legal formalities involve a lot of work, a lot more than the business owner or the real estate agent can handle.
Maintaining a database of a network, calling up prospects, scheduling meetings, managing listings, meeting clients and showing properties all are typical activities in the day of a real estate professional. If you are a business owner add to it tasks like marketing, social media, managing listings, updating websites.
Yes, it is nearly impossible for a single person to be able to manage all of the above tasks efficiently without faltering. But thank god for real estate virtual assistants you can now manage your real estate business without any hiccups.
So who are these virtual real estate assistants?
They are just like any other virtual assistant with expertise in real estate. They understand the industry inside out and know exactly what your business needs to scale up sales.
Be it administrative tasks like scheduling appointments, making calls etc to specialized tasks like managing listings on property websites and online marketing to generate leads, they know it all. Basically, they can assist you with anything you want.
Let’s look at some of the ways the virtual real estate assistants can help your real estate venture flourish:-
Maintaining a Database
Ask any real estate expert if they maintain a database of their clients or prospects and the answer will be a resounding YES. This database is their lifeline. It is a comprehensive list of all the people who may have expressed interest in buying a property through some medium.
It is a list of past and prospective clients who they keep in touch with for their future needs or referrals.
From adding names to removing names of those who are no longer interested or those who do not wish to be contacted further. This task alone can take up the entire day, something which business owners and agents simply cannot afford.
Real estate virtual assistants can help you manage your database effectively. They can call up prospects from the list and update accordingly.
You will no longer have to cold call all the names in the list and then screen. You can take a look at the updated list anytime and call only the important ones which would not only save you a lot of time but also help you focus your efforts where it matters.
Sending Out Emails
Sending out emails to greet your contacts, give them more information about the latest deals or simply to say hello, emails are an effective way to keep in touch with your client network.
Planning the content, design etc for it can take up a lot of time which can easily be handled by the real estate virtual assistant so you can concentrate on more important tasks.
Your website is what represents your business to the online community. A website is a place where you prospect first lands to know more about your business.
Your website is what gives the clients the first impression of your business and therefore it is worth your while to have a good functional website with all the relevant information. From your company information to your properties listings, a website will have it all.
Real estate is a volatile market with stiff competition and therefore information like pricing etc can change. Removing old listings from the website and updating new ones, new prices etc on the website is important.
Real estate VA is skilled at performing the necessary research and then updating the website with accurate and correct information. They are skilled at creating converting landing pages.
Generating new leads is important but also time-consuming. Your real estate virtual assistants is an expert in the industry and are familiar with different ways of generating new leads. You can focus on increasing sales while your real estate VA can help with a steady inflow of fresh leads.
Property listings is what helps real estate professionals get more visitors and in turn, leads. The more widespread your presence, the greater will be your client base. There are many different property websites where it helps to list your property.
Your website may take time to make its mark in the online sphere. These property websites are hugely popular and people flock to them for all their property needs. The higher the number of views your listing receive, the greater will be the chances of a sale.
It’s no secret that the real estate market is a fiercely competitive one. Therefore in order to survive and thrive, you have to offer competitive prices else your competitors will draw your customers away.
Pricing is never easy and requires several factors to be taken into account. Not just about the property on offer but you also need to be aware of standard market rates area-wise, location-wise etc.
You can get a real estate virtual assistant to help you with the necessary research like market prevailing rates, competitor’s prices etc.
Real estate businesses need a robust presence on social media. Also, other mediums of online marketing like classifieds, Google, Advertisements, Press Release, Blogs etc all contribute towards brand awareness.
Most people these days use social media to look for things, search for information or even get in touch with people. Facebook and LinkedIn are powerful platforms to build connections, get feedback, communicate with the audience etc.
Real Estate Virtual assistants can help in myriad ways and are a great help to the business but only if you have your expectations clear from the beginning. You need to organize the way you do business so you are clear with your expectations.
Remember it’s you who determines the productivity of your VA. How many hours do you need a VA for? Does he have more or less on his plate than the hours paid for? You need to be sure what work to delegate to your virtual assistant and how many hours would it take? After all, a VA is just an assistant.
Need to find an exceptional virtual assistant? Head over to World Virtual Assistants Facebook Group.